Katia Chaban, Founder of ReThinkit Strategies inspires individuals and businesses to rethink their impact on the future. Through collaboration, they guide leaders and organizations committed to sustainability, helping them find solutions that balance environmental, social, and economic considerations. We teamed up with Katia to create a brand identity focused on positive community impact and aligned with UN Sustainable Development Goals. This included using a circular economy framework to shape the brand's visual elements through the logo suite, color palette, typography and visual designs.