Read time: 10 minutes

Let’s dive right in because this is no easy task.

If there’s one thing to take away, it’s this:

The United Nations (UN) has a 15-year action plan known as The 2030 Agenda for Sustainable Development to tackle global issues like ending poverty, hunger, inequality, climate change, and injustice by the year 2030.

Known as the 17 Sustainable Development Goals (SDGs), these goals map out our roadmap for a better, sustainable world.

Doesn’t that sound like the kind of world we’d all want to live in?

Yet, we’re halfway through, and the UN’s plan to better the world by 2030 is failing.

But here’s the groundbreaking part: every country, ALL 193 world leaders, universally adopted the 2030 Agenda. They all agreed that these goals apply EQUALLY to everyone worldwide.

We all know getting that many people to agree on anything is nearly impossible.

This is also an insanely massive agenda and we have to work together to accomplish it.

Because while we live our lives and enjoy our daily meals, many out there go hungry. Climate change continues to affect our food, water, and air, impacting our health and quality of life.

→ But how do we measure this?

Each goal breaks down into 169 targets spread across all 17 goals. (Find the full list of goals at the end of this post.)

The United Nations Sustainable Development Goals (SDGs) to achieve by 2030.
Art/Credit: United Nations. Watch this crash course by Hippy In A Suit to learn more.

In 2024, our agency is committed to supporting the urgency of helping the UN meet these goals. We’ll use our creativity and talents to partner with others working toward the same objectives.

→ Why is this important for us?

The pandemic taught us a lot. Though time was lost, we’re serious about creating real-life change through our brand work. Branding may not seem like a superhero, but it’s a potent tool for spreading the word and prompting action.

Think about it this way:

If Meta could get 100 million people to download the Threads app in less than a week.. picture that energy aimed at real-life problems!

→ Our 2024 plans in focus:

1. Spreading Awareness: Knowledge is key. This year, we’re using our skills to shed light on the SDGs. Stay tuned for an upcoming campaign—we’re excited to share it with you!
2. Teamwork/Partnerships: Big changes happen when we collaborate. We’re teaming up with socially aware organizations, nonprofits, and businesses. Together, we’ll create a greater impact and bring positive change to communities.
3. Education: Learning is power. We’ll continue guiding businesses toward embracing sustainability and social responsibility. Aligning their values with the SDGs will help build fully aligned organizations.
4. Results that Matter: Actions speak louder. Quarterly, we’ll track our impact using solid metrics. Metrics on social engagement, awareness levels, and changes in behavior will steer our strategies. We’ll check in with our partners for progress reports. Don’t forget to subscribe to our mailing list for updates.

→ Bouncing Back

The pandemic tested our resilience. Taking those lessons, we’ll use digital innovation and community to elevate our efforts.

→ Join Us This Year

2024 holds promise. We want to join forces with changemakers, social impact organizations, and businesses invested in a better future. Our focus on the SDGs isn’t just a promise—it’s a responsibility.

And we’re just getting started. We hope you stick around.

To governments, organizations, and individuals worldwide seeking help to align with your impact goals, connect with us at hello@folkscreative.co.

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The United Nations Sustainable Development Goals (SDGs) to achieve by 2030:

• Goal 1: End poverty in all its forms everywhere
• Goal 2: End hunger, achieve food security and improved nutrition and promote sustainable agriculture
• Goal 3: Ensure healthy lives and promote well-being for all at all ages
• Goal 4: Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all
• Goal 5: Achieve gender equality and empower all women and girls
• Goal 6: Ensure availability and sustainable management of water and sanitation for all
• Goal 7: Ensure access to affordable, reliable, sustainable and modern energy for all
• Goal 8: Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all
• Goal 9: Build resilient infrastructure, promote inclusive and sustainable industrialization and foster innovation
• Goal 10: Reduce inequality within and among countries
• Goal 11: Make cities and human settlements inclusive, safe, resilient and sustainable
• Goal 12: Ensure sustainable consumption and production patterns
• Goal 13: Take urgent action to combat climate change and its impacts
• Goal 14: Conserve and sustainably use the oceans, seas and marine resources for sustainable development
• Goal 15: Protect, restore and promote sustainable use of terrestrial ecosystems, sustainably manage forests, combat desertification, and halt and reverse land degradation and halt biodiversity loss
• Goal 16: Promote peaceful and inclusive societies for sustainable development, provide access to justice for all and build effective, accountable and inclusive institutions at all levels
• Goal 17: Strengthen the means of implementation and revitalize the Global Partnership for Sustainable Development

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LEARN MORE

For a crash course on the SDGs, check out Kali from Hippy in a Suit’s fantastic summary in this video – https://www.youtube.com/watch?v=xubK4T9Nc8A

To learn about each goal, visit https://www.globalgoals.org/goals/